About Yoga Disco
It could be a chance encounter at the local coffee shop, or perhaps a message on a billboard, high up in the air during our morning commute. For some, it may come from a teacher or student. Something, somewhere, and in some fashion, a moment of inspiration takes over – a defining moment that ushers that “Aha” moment that suddenly and clearly defines our purpose in life.
For us, it happened during a conversation with Arash (Navaei), a.k.a. DJ ARASH! A long-time DJ and music producer, a passionate yogi, and someone we’ve had the pleasure of working with for many years within our creative space and on numerous projects. Most of all, Arash is a close friend with a heart of gold and one who brings a smile to everyone he encounters- whether in the DJ booth or his yoga mat at one of the studios he practices on a daily basis.
The idea was a simple one- to bring yoga, music, dance, and entertainment to the masses through a uniquely designed and high-energy experiential event… and so “Yoga Disco” was born!
Over a decade of creative marketing, event production, and community outreach provided us with a solid foundation to bring this idea to reality. Our mission from the very start was to create a memorable experience for everyone involved. Yet , the ultimate experience could only come through the collaboration and support of many individuals, the yoga community at large, and the wonderful brands that took a chance on us and provided amazing promotional backing.
In March of 2014, we made our first call to Anthony Chavez, a former program manager for the Western region at Corepower Yoga and a current ambassador for lululemon. The knowledge and experience gained through multiple collaborations and yoga-related events led by Anthony and Arash, coupled with the event design and production expertise of Brands Ignited created the perfect partnership in developing the Yoga Disco concept.
On Sunday, May 4, 2014, at the 30,000 square feet Activity Center in the historic Balboa Park in San Diego, Yoga Disco opened its doors to over 650 yogis of all ages and all levels. The generous contributions by many supporting brands, including Trader Joe’s, Zico Coconut Water, Pura Vida Bracelets, Cozy Orange, Mamma Chia, and Uber, and the overwhelming support by dozens of yoga teachers from countless studios across Southern California proved to be the right mix and resulted in the most gratifying event produced by Brands Ignited to date.
Live DJs, aerial acrobats, yoga dance, and partner yoga were just a few of the elements presented as part of the experience. A favorite of many in attendance was, of course, the “glow-in-the-dark” all-out dance party that ensued following the yoga portions of the event.
Yoga Disco’s commitment to giving back through our event led us to two local non-profit organizations in San Diego. Angels Foster Family Network, and B.I.A.N.C.A. were the beneficiaries of the event. Co-marketing campaigns were launched pre-event and both organizations were provided with prominent footprint on the day of the event, allowing them the opportunity to share their work with hundreds of participants.
The outpouring of positive messages from attendees, sponsors, and yogis via texts, emails, and phone calls has humbled us, and we are overwhelmed by a deep sense of gratitude… here are but a few:
What an amazing experience to get together such a unique group of people to share the night together with loud music, funky yoga, and lots of laughter.
You created something VERY powerful and inspiring. I am feeling really BLESSED to be part of such a wonderful group. THANK YOU.
Had way too much fun getting our Vinyasa on last night!!! Dance party + yoga = pure ecstasy!!!! It was amazing! The music was fantastic! I wish we could do yoga like this more often.
The positive energy can’t be described.